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Advertisement Analysis Paper: Step 5, Part C. (Analyze Irony)
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by Claire Doyle
| 18 Questions
Note from the author:
This Formative guides the students through writing an analytical body paragraph.
1
In this Formative, you will use examples from your ad to write another of your paper's three body paragraphs. We'll walk through the steps together: just follow the instructions and ask for help when you need it. 😄

Open your ad in a separate tab first, please.
I'm all set.
I need help.
2
Take a moment to paste the URL of your ad here, so you have it handy.
Here's the ad that Mrs. Doyle is using for her paper.
3
Which strategy do you see most clearly in your ad? This will be the strategy you focus on analyzing in your paper.
appeal to logos
appeal to ethos
appeal to pathos
Help, please.
4
You'll need to cite your ad in several questions coming up, so take a second to open Ad Paper: Steps 1&2 in a new tab.

The parenthetical citation you need is your answer to question 7.
Enter it here, so you have it handy. You can copy and paste or retype.

Got it? Onwards!
5
Let's take a look at irony in your ad. Many ads, especially the funny ones, use irony to make their points. If your ad makes you laugh, some part of it is probably ironic.

Since it's likely that your ad uses some form of irony, think carefully before you decide to skip this section. Ask for help if you aren't sure.
I see irony!
I think there's some, but I'm not sure. Help, please.
I don't think my ad uses irony. Can I get a second opinion?
6
Choose all the types of irony that you see in your ad.
Verbal irony (saying the opposite of what is meant)
Situational irony (we expect one thing, but get the opposite)
Dramatic irony (we know something that a character doesn't)
7
Ready to come up with ideas?

Brainstorm a list of the examples of irony in your ad.
Don't worry about complete sentences; just get your thoughts down. Aim for several examples on your list. You need two for your paper.

Here's Mrs. D's list for her ad:
--I see only situational irony.
--the song is ironic because it's a love song that discusses "guts" and messy hair. (?)
--also the song is called "sing to me" and the ad is non-verbal
--we expect a busy city and get the two lovers entirely alone
--we don't expect a rainy street to be romantic
8
Next, write one complete sentence that connects your ad's use of irony to its rhetorical strategy.

Please don't write more than one sentence; please do pay attention to your commas, periods, and capitalization.

Example: "The City" solidifies its appeal to pathos by creating some mild situational irony.
9
That's a topic sentence, right?
Of course it is.
I see the pattern here.
Coming soon: another body paragraph.
10
Choose one example from your brainstormed list (#7) that you would like to put in your paper.

Describe it. Remember, your reader hasn't seen your ad, so be clear. This is a piece of evidence or concrete detail.

Use one or two complete sentences. Put your parenthetical citation (from #4) at the end of your sentence before the period. Watch your commas, periods, and capitalization, please.

Example: The instant when the crowds disappear is not only a striking image but also a moment of irony (Apple).
11
Write at least two complete commentary/analysis sentences that explain...
--why your example is ironic
and/or
--how your example supports the ad's rhetorical strategy

You must have at least two sentences, but feel free to write more.

Also, watch your commas, periods, and capitalization, please.

Example: Since the ad begins by establishing that urban streets are chaotic and noisy, the sudden emptiness of the city upends our expectations--it is surprising to see the lovers by themselves. The surprise draws us into the lovers' feelings, strengthening the ad's appeal to pathos.
12
This is a copying-and pasting question. You don't need to write anything new.

First, paste in your topic sentence from #8. Next, paste in your concrete detail sentence from #10. Then paste in your commentary sentences from #11.

Like this:
"The City" solidifies its appeal to pathos by creating some mild situational irony. The instant when the crowds disappear is not only a striking image but also a moment of irony (Apple). Since the ad begins by establishing that urban streets are chaotic and noisy, the sudden emptiness of the city upends our expectations--it is surprising to see the lovers by themselves. The surprise draws us into the lovers' feelings, strengthening the ad's appeal to pathos.
13
One example down, one to go. Ready?
Ready.
I would like some help first, please.
14
Choose a second example from your brainstormed list (#7) that you would like to put in your paper.

Describe it in one or two complete sentences. Put your parenthetical citation (from #4) at the end of your sentence before the period.

Watch your commas, periods, and capitalization, please.

Example: Later in the ad, we see the lovers caught in the rain (Apple).
15
Write at least two complete commentary/analysis sentences about your example.

Watch your commas, periods, and capitalization, please.

Example: Common sense says that being outside in a sudden downpour is a bad thing; after all, no one likes being unexpectedly drenched. But the ad surprises us again, showing the lovers playing in the rain and making each other newspaper hoods (Apple). The scene suggests that the bad weather improves the lovers' date rather than ruining it: classic situational irony. The advertisement coaxes us to admire the lovers' playfulness and adaptibility.
16
18 pts
This is a copying-and pasting question. You don't need to write anything new.

First, paste in your paragraph chunk from #11. Next, paste in your concrete detail sentence from #13. Then paste in your commentary sentences from #14.

Like this:
"The City" solidifies its appeal to pathos by creating some mild situational irony. The instant when the crowds disappear is not only a striking image but also a moment of irony (Apple). Since the ad begins by establishing that urban streets are chaotic and noisy, the sudden emptiness of the city upends our expectations--it is surprising to see the lovers by themselves. The surprise draws us into the lovers' feelings, strengthening the ad's appeal to pathos. Later in the ad, we see the lovers caught in the rain (Apple). Common sense says that being outside in a sudden downpour is a bad thing; after all, no one likes being unexpectedly drenched. But the ad surprises us again, showing the lovers playing in the rain and making each other newspaper hoods (Apple). The scene suggests that the bad weather improves the lovers' date rather than ruining it: classic situational irony. The advertisement coaxes us to admire the lovers' playfulness and adaptibility.
17
That's another body paragraph done! It needs revision and a concluding sentence, of course, but we'll do that later in another Formative. Take a bow.
Yippee!
Oh yeah, I'm good.
That was hard, but I got it.
Please help.
18
We're finished analyzing irony now.

If you have also completed the Formatives for Step 5, Part A (Imagery) and Step 5, Part B (Tone and mood), then you are done analyzing evidence for your paper.

All your body paragraphs are written! Move on to Step 6 (Write your Conclusion).

If you decided to skip either Step 5 Part A (Imagery) or Step 5 Part B (Tone and mood), then you still have body paragraphs to write.

Move to another part of Step 5, either Part D (Allusion), Part E (Personification), or Part F (Symbolism).
I'm ready for Step 6.
I'm still working on Step 5.
I need help figuring out what to do next, please.
Add to my formatives list