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Advertisement Analysis Paper: Step 4 (Write Your Introduction)
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by Claire Doyle
| 8 Questions
Note from the author:
This Formative guides the students through writing a well-formed introduction paragraph.
1
By the end of this Formative, you'll have drafted the introduction paragraph of your paper. You have done a lot of the work already in earlier steps; now you'll fill in the gaps and pull your introduction together.
I'm game.
I have a question.
2
You'll want to be looking at Ad Paper: Steps 1&2 as you work. Here's how to make that easy:

Split screen demonstration

1) Right-click on this Formative's browser tab and click duplicate.
2) In the second tab, go to your Formative home page and open Ad Paper: Steps 1&2.
3) Drag the tab down to create a new window.
4) Split your screen between the two windows by dragging one aganst the side of your screen.

Got it?
Got it!
I need help.
3
To begin your introduction, write one or two complete sentences that will catch your reader's attention and prepare them for the paper. Writers sometimes call this "the hook."

(This should never be your thesis statement, which belongs at the end of the introduction.)

You may use "we" and "our," but please avoid "I" and "you."

Example: Advertisements succeed by manipulating both our brains and our hearts. Apple's series of iPhone 7 ads excels at this.
4
Next, write one complete sentence that links your ad to what you just said. Include the title of your ad and the year it aired. (You collected that information in Step 2, #4-5).

Example: The iPhone 7 ad called "The City," which aired in 2017, is an excellent example.
5
This is a copying-and-pasting question. You don't need to write anything new.

Paste in the two or three sentence summary of the ad that you wrote in Step 2 (#6).

Like this:
"The City" tells the story of two young lovers meeting in a crowded city street. As they use their phones to take each other's pictures, the crowds around them disappear. The ad follows the lovers through their date, showing them splashing in puddles, making each other laugh, and generally having fun. Walter Martin's gentle folk song "Sing To Me" plays in the background.

6
This is another copying-and-pasting question. You don't need to write anything new.

In your second window, open the Formative called Ad Paper: Step 3. Paste in your thesis statement (#7).

Like this:
The iPhone 7 ad called “The City” reaches its audience by combining memorable imagery, a romantic mood, and subtle situational irony into an effective rhetorical appeal to pathos.
7
18 pts
This is one final copying-and-pasting question. You don't need to write anything new.

You have all the parts of your introduction; now it's time to put them together.

1. Paste in your opening sentences from #3.
2. Paste in your linking sentence from #4.
3. Paste in your ad summary from #5.
4. Paste in your thesis from #6.

Like this:
Advertisements succeed by manipulating both our brains and our hearts. Apple's series of iPhone 7 ads excels at this. The iPhone 7 ad called "The City," which aired in 2017, is an excellent example. "The City" tells the story of two young lovers meeting in a crowded city street. As they use their phones to take each other's pictures, the crowds around them disappear. The ad follows the lovers through their date, showing them splashing in puddles, making each other laugh, and generally having fun. Walter Martin's gentle folk song "Sing To Me" plays in the background. The iPhone 7 ad called “The City” reaches its audience by combining memorable imagery, a romantic mood, and subtle situational irony into an effective rhetorical appeal to pathos.
8
That's your introduction paragraph. Yay, you!

Click "Submit" at the bottom of this Formative and move on to the next step.
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