Library
Public
Team Premium
Grades
Kindergarten
1st
2nd
3rd
4th
5th
6th
7th
8th
9th
10th
11th
12th
Higher Ed
Adult Ed
Other
Subjects
ELA
Math
Science
Social Studies
Art
Computer Science
French
German
Music
Physical Education
Spanish
Other
Practice: Analyzing ads for theme, tone, mood, and purpose
starstarstarstarstarstarstarstarstarstar
3 (3 ratings)
by Claire Doyle
| 12 Questions
Note from the author:
This formative gives students a chance to practice their analysis skills using popular commercials.
Analyze the following ads.
1. Decide on one theme that you see in each one, then write it in the space provided. Rember that a theme is an overall message or repeated idea about an important topic. Write your theme statements as complete sentences, not single words.

2. Describe the tone and mood of each ad. Tone is the text's attitude toward its subject; mood is the feeling that the text creates in the reader. Use the list of tone and mood words to help you. It's right below the example.

3. Evaluate: What is each ad trying to make us believe/think/feel about its product?

Here's Mrs. Doyle's example:
Theme: Loving fathers protect their children, even if their protectiveness is sometimes over-the-top.

Tone: funny; admiring (of the dad); sympathetic (to the kids)

Mood: laughing, sentimental

The ad is trying to make us feel that if we buy a Hyundai with the "car finder" feature, we will be better parents or a closer family.
The outlined content above was added from outside of Formative.
Ad #1
1
1 pt
What's the theme?
2
1 pt
What's the tone?
3
1 pt
What's the mood?
4
1 pt
What is the ad trying to make us feel, think, or believe about its product?
Ad #2
5
1 pt
What's the theme?
6
1 pt
What's the tone?
7
1 pt
What's the mood?
8
1 pt
What is the ad trying to make us feel, think, or believe about its product?
Ad #3
9
1 pt
What's the theme?
10
1 pt
What's the tone?
11
1 pt
What's the mood?
12
1 pt
What is the ad trying to make us feel, think, or believe about its product?
Add to my formatives list