Advertisement Analysis Paper: Step 6 (Write Your Conclusion and Works Cited Section)
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by Claire Doyle
| 15 Questions
Note from the author:
This Formative guides the students through writing a conclusion paragraph and a Works Cited page.
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In this Formative, you will accomplish four goals:
A. Pasting all the paragraphs of your paper together
B. Writing your conclusion paragraph
C. Adding your Works Cited List to the end of your paper
D.Transferring your paper to Microsoft Word

So, by the end of this, you'll be the proud author of a completed paper draft. 👌

Remember to ask for help when you need it.
Sure!
Help, please.
A. Pull your paper together.
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Important (do not skip this):

1. Right-click on your Formative tap in the browser window, then click duplicate.
2. Drag the second tab down to make it a separate browser window.
3. Split your screen between the two windows by dragging one against the side of your screen.

Video Directions

Now you'll be able to copy-and-paste from another Formative to this one.
Ok, I have two Formative windows side by side.
I need help.
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Since it's easiest to write a conclusion paragraph when your argument is fresh in your mind, let's pull your paper together first.

1. In your second formative window, open Ad Paper: Step 4 (Introduction). Copy and paste your answer to #7 below.

2. Open the Ad Paper: Step 5 Formative you wrote first. (It's probably Step 5, Part A: Imagery). Scroll down until you find your completed body paragraph (near the bottom, #16 for imagery). Copy and paste it under your introduction.

3. Open the Ad Paper: Step 5 Formative you wrote second. (It might be Step 5, Part B: Tone and Mood). Scroll down until you find your completed body paragraph (near the bottom, #17 for tone and mood). Copy and paste it under your first body paragraph.

4. Open the Ad Paper: Step 5 Formative you wrote third. (It might be Step 5, Part C: Irony). Scroll down until you find your completed body paragraph (near the bottom, #16 for irony). Copy and paste it under your second body paragraph.

Here's a video of Mrs. Doyle pulling her paper together, so you can see how it works.

B. Write your conclusion.
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Now that you have your introduction and all your body paragraphs in one place and in order, read your paper so far.

Make a list of three or four points that you made in the paper or insights that you have while reading it. Think about the ad's overall message about its product.

Here's Mrs. Doyle's list:
--the ad plays with expectations
--the ad consistently portrays the iphone as a magic device
--the ad focuses on relationships, but shows the relationships happening through the use of the iPhone
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Next, write one complete sentence that connects your rhetorical strategy the ad's overall message or purpose or to one of the insights you wrote down in the last question.

Look back at your thesis (the last sentence of your introduction) if you need to, but try not to restate it exactly.

Here are two possible ways to start your sentence:

--Throughout "Title of Ad" Company Name uses an appeal to (rhetorical strategy) to....
--Taken as a whole, "Title of Ad" conveys a consistent message: ____________________

Example: Throughout "The City," Apple uses an appeal to pathos to portray the iPhone as a magical piece of technology that lifts its owners out of the ordinary world.
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Now write one or two complete sentences that link the literary devices you analyzed to another of your insights from #4 or to the ad's overall message.

Example: The ad's striking imagery, romantic tone, and subtle irony all suggest that the iPhone can be more than a phone: it can be a tool to create and strengthen relationships. "If you buy this phone," Apple whispers to its audience, "You too can be as playful and as romantically-focused as the lovers in this ad."
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Finally, write one or two complete sentences that wrap up your paper by connecting what you have just said to the statements you made at the very beginning of your introduction.

These last sentences should leave your reader with a sense that you have made a clear, complete argument.

Hint: Go back and read the opening of your introduction before you write. You may want to use some of the same words and phrases.

Example: Although no product or piece of technology can transform a user's personality, environment, and relationships, Apple's clever ad coaxes us into feeling that the iPhone 7 might be just that special. The ad manipulates our hearts to convince us to open our wallets.
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This is a copying-and-pasting question. You don't need to write anything new.

First, paste in your sentence from #5. Next, paste in your sentences from #6. Finally, paste in your sentences from #7.

Like this:

Throughout "The City," Apple uses an appeal to pathos to portray the iPhone as a magical piece of technology that lifts its owners out of the ordinary world. The ad's striking imagery, romantic tone, and subtle irony all suggest that the iPhone can be more than a phone: it can be a tool to create and strengthen relationships. "If you buy this phone," Apple whispers to its audience, "You too can be as playful and as romantically-focused as the lovers in this ad." Although no product or piece of technology can transform a user's personality, environment, and relationships, Apple's clever ad coaxes us into feeling that the iPhone 7 might be just that special. The ad manipulates our hearts to convince us to open our wallets.
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That's your conclusion paragraph! Cool, huh?
Nice.
I have got this.
Help!
C. Add your Works Cited List.
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We're almost done, but this paper is still missing one essential piece. We need to add the full MLA citations for each source you used. (Most of you will only have one source. That's ok.)

You have already made your full citation. In your second Formative window, open Ad Paper: Steps 1 &2 (Background information). You need question # 8.

Ok, I'm there.
Help, please.
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Type Works Cited below. Go down two lines. Paste in your full citation from Ad Paper: Steps 1 &2 (Background information), #8.

Like this:

Works Cited

Apple. "iPhone 7 Plus--The City." YouTube, Apple, 1 May 2017, https://youtu.be/waTteMeg4Ag.

D. Transfer your draft from Formative to Microsoft Word.
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Since it's easier to revise, edit, and format papers in Word than in Formative, we're going to copy and paste your excellent writing into a Word Document now. This will be what you share with Mrs. Doyle.
Ok, I am ready.
Let's do this.
Help, please.
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--Sign into Office 365.

--Open your OneDrive, where your files are stored.
--Click "Shared with me."
--Open the folder labeled "Your Name English 10."
--Open the folder you made inside it: it's probably called "Essays."

--Click "New" at the top of the screen, and choose "Word Document."
--Click the name of the document (probaby something like "Document 2") and re-name it "Your Name Ad Paper."

--Split your screen between the word document and this Formative. (Look back at #2 for help.)
I opened my English folder.
I made a new document in the folder.
I re-named it.
I split my screen to make it easy to copy and paste.
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Copy and paste the following into your document:
--All your paragraphs from #3
--Your conclusion from #8
--Your Works Cited section from #11
Paragraphs from #3
Conclusion from #8
Works Cited section from #11
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You have a completed paper draft! Yay!

We'll do revision and editing in Word. You can click "Submit" and close Formative now.
Woohoo!
Add to my formatives list

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