What’s the tone? Wry, funny, affectionate
What are we supposed to believe about this product? McDonald’s chicken nuggets give us a shortcut to a home-cooked meal. Eating them is like eating food grandma slaved over.
What is the ad trying to turn its product into a symbol of? The ad is trying to turn chicken nuggets into a symbol of two ideas: 1) Family togetherness or old-fashioned values 2) modern convenience and freedom