Persuasive Advertising Techniques
starstarstarstarstarstarstarstarstarstar
5 (1 rating)
by Larry Baumgardner
| 13 Questions
Note from the author:
Persuasive Advertising Techniques
1
7 pts
Sort the characteristics of each advertising technique
  • Uses number and facts to advertise the product
  • Suggests that when you use the product you are better than others
  • People are influenced to feel a certain way (creates emotions)
  • The reality of the ad is a ridiculous concept
  • People want to buy the product because they want to fit in
  • Endoring an idea or product by a celebrity
  • Positive images are used to transfer a positive feeling about the product
  • Testimonial
  • Bandwagon
  • Emotional Appeal
  • Transfer
  • Snob Appeal
  • Statistical Appeal
  • Humor

Doritos

2
0
Who is the target audience?
3
0
What is the message?
4
0
What advertising techniques are being used? Cite details from the ad to support your answer.

Verizon

5
0
Who is the target audience?
6
0
What is the message?
7
0
What advertising techniques are being used? Cite details from the ad to support your answer.

Coca Cola

8
0
Who is the target audience?
9
0
What is the message?
10
0
What advertising techniques are being used? Cite details from the ad to support your answer.

CHALLENGE - Dodge Challenger

11
0
Who is the target audience?
12
0
What is the message?
13
0
What advertising techniques are being used? Cite details from the ad to support your answer.

Add to my formatives list

Formative uses cookies to allow us to better understand how the site is used. By continuing to use this site, you consent to the Terms of Service and Privacy Policy.